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Sleepy Bee
Menu Redesign
This complete redesign of a new menu was informed by extensive consumer purchasing data, as well as an eye tracking study.
Old Menu
Old Menu
Two sided, too many options, slow customer decision flow
New Menu
New Menu
Bifold allows for better visual hierarchy, improved decision flow
The stacked bar chart below was created with consumer purchasing data from 2022, 2023 and 2024 .
An eye tracking study was also conducted on both the old menu and the first draft of the new bifold menu design, to inform the layout and visual hierarchy of the items and information that Sleepy Bee wanted to prioritize.
The new seasonal menu resulted in a +7% avg. daily increase in table turnover rate at each of Sleepy Bee's three locations.
Further analyses were done to evaluate and improve Sleepy Bee's online presence, including E-Commerce and Social Media. These visualizations were created in Tableau. Exact figures have been obscured to protect proprietary information.
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