Turning Values into Value:
Connecting Donor Priorities
with UC Libraries' Impact

This is a sample of a presentation that was created with Chelsea Maddred, as part of a Capstone project for the Master of Science in Marketing Program at UC. 

UC Libraries was an actively participating client. Their main goal was an improved value proposition and a marketing strategy to better address prospective donors and current donors in various stages of the donor pipeline. We presented for for 40 minutes and submitted an in-depth report with our research findings. UC Libaries were highly receptive to our recommendations, and left the meeting energized.

You can view the full PowerPoint presentation complete with script here, or view a sample of pivotal slides below.

The following was our recommended Value Proposition,
written to address the four personas we identified through primary and secondary research:

UC Libraries preserve the past and power the future.