This is an interactive Tableau visualization was part of a project created in collaboration with Jackson Maddy, Carissa Widenhouse and Zach Williams. We were interested in how US Consumer Sentiment is shaped by psychographics. For instance, how does Political Party "A" view the economy when Party "B" is in power? Given more time, I would love to extend this analysis through a longer timeframe, and explore some of the other ways we can segment US consumers.